Welcome to Midway Independent School District’s new visual identity system. This site will help all associated with Midway to keep the consistency of color, typography, imagery and white space. While this is, in essence, a ‘rule book,’ it is specifically designed to give you lots of flexibility.
Building a strong brand identity reinforces the presence of a business or organization in a community. The cornerstone of any brand philosophy is consistency. A unified brand image can suggest success and the capability of delivering high-quality service. Having a distinct brand image is not just a creative goal. Consistency in the use of a visual identity system helps build an edge in a busy and competitive environment.
The objectives that a good brand will achieve include:
* Delivers the message clearly
* Confirms your credibility
* Emotionally connects to your target
* Solidifies user loyalty
Use this manual to familiarize yourself with the visual elements of our brand. The guidelines here are designed specifically to create a flexible system with unlimited application potential. An extensive overview of examples can be found in this manual, but the evolution and implementation of our new look will ultimately happen through consistent use of the approved logos. We ask that everyone abide by these regulations, whether using district funds or your own.